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The Marketing “Secrets” of

Richard Viguerie

How Conservatives Can Win with Bigger and MORE: Organizations, Donors, Money

by Richard A. Viguerie

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Liberals have 2,000% more grassroots organizations

and raise 700% more money

from 700% more grassroots activists,

which gives them a huge advantage at election time.

How it works

Other books by

Richard A. Viguerie



Richard A. Viguerie is one of 13 “Conservatives of the Century.”

— Dr. Lee Edwards, The Washington Times, December 1999


“He is the catalyst that allowed conservatism to reach the pinnacles that it has over these past many years.”

— Barry Goldwater Jr.


“He is one of the genuine pioneers of modern American politics.”

— Newt Gingrich, Former House Speaker


“Richard Viguerie is probably the greatest political copywriter in American history. He really is the godfather of the conservative movement.”

— Roger Stone, Bestselling Author, Political Consultant


“Richard Viguerie is simply the best!”

— Hon. Ken Cuccinelli, Former Attorney General of Virginia


“Before Rush Limbaugh, there was Richard Viguerie.”

— Jim Martin, The Washington Times


“We talk a lot about changing your life with copywriting. But Richard Viguerie did more than just change his life: He changed the world.”

— Richard Armstrong, Author, The Next Hurrah:
The Communications Revolution in American Politics


He is “the architect of the New Right.”

— The Baltimore Sun


“The father of political [direct marketing].”

— Direct Magazine

Some of the Chapter Titles:

  • Viguerie’s Four Horsemen of Marketing®

  • Brand Yourself, Brand Your Organization – Change Your Life, Change the World

  • Brand Democrats and Govern America

  • Needed: 20,000 New Single-Issue Conservative Organizations

  • A Scary Look at Liberal Dark Money and Grassroots Marketing

  • Nationalize the 2022 and 2024 Elections

  • “It’s the Primaries, Stupid”

  • Internet Marketing

  • Viguerie’s Do’s and Don’ts of Marketing

  • 11 Big Mistakes Conservative Leaders Make

  • Going Big Safely Within the Law

Some Things in the Appendix:

  • A List of Conservative Organizations, News, and Learning

  • 100 Largest Right of Center Nonprofits

  • 100 Largest Left of Center/Progressive Nonprofits


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